Zanzibar, Tanzania  ·  Est. 2026

Building Africa's
Sports Future

A vertically integrated sports management and development group operating across East Africa, the Gulf, and beyond.

Our Mandates What We Do
6
Government sports clubs managed
4
Countries of active operation
5
Core service pillars
36+
Years combined executive experience
About the Group

A Pan-African
Sports Platform

Incorporated in Zanzibar and led by an international team, EA Sports Group is building a scalable, institution-backed sports ecosystem across the continent.

EA Sports Group Limited is a Zanzibar-incorporated sports management and development company, founded and led by directors whose combined expertise spans racket sports, facility management, athlete development, and sports event organisation across the Middle East, East Africa, and beyond.

The Group serves as the holding and management entity for a growing portfolio of sports assets, programmes, and institutional partnerships — anchored by its founding relationship with Padelines, the international padel development platform, and Padel Sports Africa, Tanzania's premier padel and lifestyle facility.

With government and federation mandates already secured, EA Sports Group is uniquely positioned as one of East Africa's most credible and operationally active sports management groups.

🏗️

Facility Management

End-to-end setup, staffing, programming, and commercial activation of sports facilities.

🎾

Padel Development

Professional coaching programmes and national ecosystem master plans via Padelines.

🏆

Events & Tournaments

Local, national, and regional tournaments, leagues, and corporate sports events.

🤝

Institutional Advisory

Strategic advisory to athletes, clubs, and federations on governance and commercial growth.

What We Do

Five Strategic
Pillars

EA Sports Group delivers integrated sports solutions at institutional, community, and elite levels.

01
🏟️

Sports Facility Management

Comprehensive end-to-end management services: operational setup, staffing, programming, and commercial activation. Currently managing six newly constructed government sports clubs across Zanzibar and Pemba islands.

02
🎾

Padel Development & Coaching

Through Padelines, we deliver professional padel development programmes, coach certification (Levels 1–3), national ranking systems, and competition calendars. Rwanda's national padel master plan is in active execution.

03
🏢

Facility Ownership & Operations

Co-founders of Padel Sports Africa — Tanzania's premier padel and lifestyle destination in Masaki, Dar es Salaam. 6 courts, full F&B operations, corporate events, on the Matchpoint platform.

04
🏅

Sports Events & Tournaments

Organisation and promotion of sports events at local, national, and regional level — corporate tournaments, community leagues, national federation events, and social sports programming.

05
📊

Athletes, Clubs & Advisory

Strategic advisory covering sports governance, compliance, performance management, sponsorship structuring, and commercial development. Our network spans East Africa, the Gulf, and Europe.

The Padelines Platform

The intellectual and commercial backbone of our padel activities — combining operator-led thinking with globally tested systems and local empowerment.

Visit Padelines →
Key Mandates

Institutional
Achievements

Government and federation partnerships that underpin the Group's credibility and operational reach across East Africa.

Zanzibar & Pemba
Bahari Leisure — Government of Zanzibar
Sports Clubs Management
Appointed through a formal Management Agreement to manage six newly built government sports clubs across Zanzibar and Pemba islands. Full operational management including staffing, programming, facility maintenance, and commercial operations. Positions EA Sports Group as the leading private sports management operator in Tanzania.
Active
Rwanda — East Africa
Rwanda Padel Federation
Master Plan for Padel in East Africa
Appointed to execute a comprehensive Master Plan positioning Rwanda as the strategic hub for regional padel development. A 4-phase programme spanning diagnostic and institutional alignment, coach education, competition systems, and federation development — with a long-term pathway to hosting FIP Circuit tournaments.
In Execution
Dar es Salaam, Tanzania
Padel Sports Africa (PSA)
Tanzania's Premier Padel & Lifestyle Facility
4,300 sqm premium venue in Masaki featuring 6 courts including the only MONDO turf FIP-standard tournament court in Tanzania. Blue-chip corporate clients include Citibank, Stanbic Bank, the French-Tanzanian Chamber of Commerce, and the Tanzania Bankers Association.
Operating
The Team

Founding
Directors

Four founder-directors whose combined expertise spans sports management, padel development, operations, and East African business.

Antonio Salord Monserrat
Antonio Salord Monserrat
Director & Co-Founder
15+ years expanding padel globally. Founder of Padelines Sports Group, with hands-on experience in club creation, management, and advisory across Europe, Asia, and the Middle East.
Lucila Beatriz Guerrero
Lucila Beatriz Guerrero
Director & Co-Founder
Co-Founder of Padelines and Operations Lead. A systems thinker and operations specialist who turns strategy into well-executed, consistent delivery across every project.
Miguel Serra Villalonga
Miguel Serra Villalonga
Director & Co-Founder
An international leader in the aviation industry, with extensive commercial and operational experience in the Middle East, Europe, Africa, Asia and the Americas. 36 years' experience, and over 14 at executive level. Extensive knowledge of building and executing successful strategic plans and revenue. Co-founder of Padel Sports Africa (PSA) — a Padel & Pickleball Club in Dar es Salaam, a lifestyle hub where movement, mindfulness, and community meet.
Kheri Rajabu Mbiro
Kheri Rajabu Mbiro
Director & Co-Founder
Senior Partner at Breakthrough Attorneys, Tanzania's leading boutique legal practice and President of Project Management Institute, Tanzania. Brings deep expertise in corporate law, regulatory compliance, and East African business structuring, governance and project management skills.
Geographic Reach

Operational
Footprint

Multi-country reach across three high-growth corridors for sports development in Africa.

AFRICA
Zanzibar
Dar es Salaam
Rwanda
Dubai (UAE)

Zanzibar & Pemba Islands

Institutional sports management mandate from the Government of Zanzibar. Six government sports clubs under full operational management.

Tanzania — Dar es Salaam

Flagship sports facility operations through Padel Sports Africa, Tanzania's premier padel and lifestyle destination.

Rwanda

National coaching education mandate from the Rwanda Padel Federation. East Africa's padel development hub.

UAE — Dubai

Corporate holding entities providing international governance and commercial structuring.

Get in Touch

Let's Build
Together

Whether you're a government body, federation, investor, or sports professional — we'd like to hear from you.

Registered Office

Zanzibar, United Republic of Tanzania

Email

[email protected]

Website

www.ea-sportsgroup.com

Padelines Platform

www.padelines.com

Directors

Antonio Salord Monserrat
Lucila Beatriz Guerrero
Miguel Serra Villalonga
Kheri Rajabu Mbiro